“Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns. The very meaning and significance of our lives today expressed in consumptive terms. The greater the pressures upon the individual to conform to safe and accepted social standards, the more does he tend to express his aspirations and his individuality in terms of what he wears, drives, eats, his home, his car, his pattern of food serving, his hobbies.We have let ourselves to be led down the path of consumption, we have been manipulated into a society of ‘battery hen humans’ where governments, marketers, corporations (MATRIX) and interest groups have been feeding us a steady diet of consumerism, laced with deceit, false hopes and non-sustainability.
These commodities and services must be offered to the consumer with a special urgency. We require not only “forced draft” consumption, but “expensive” consumption as well. We need things consumed, burned up, worn out, replaced and discarded at an ever increasing pace. We need to have people eat, drink, dress, ride, live, with ever more complicated and, therefore, constantly more expensive consumption."
The current Western economic system with the mantra of growth and prosperity has let us be seduced into a pattern of wanting and external gratification. Most of us have been herded onto the plains of consumerism with the promise this will bring us closer to fulfillment. While on the forest fringes, we see a small group of enlightened beings that realize happiness and contentment comes only from within and cannot be bought, sold, acquired or accumulated.