Universal Spiritual Awakening

Universal Spiritual Awakening
"Some of us ultimately see the world with open eyes. We recognize that the state is a Criminal Enterprise, shedding the illusion of its legitimacy" D.Shellenberger

Tuesday, July 29, 2014

Consume With The False Promise Of Happiness!

Andrew Martin

Victor Lebow an economist, retail analyst and author, wrote a very pertinent account of modern consumerism in his 1955 paper, “Price Competition in 1955,” which was published in the Spring issue of the “Journal of Retailing.”
Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns. The very meaning and significance of our lives today expressed in consumptive terms. The greater the pressures upon the individual to conform to safe and accepted social standards, the more does he tend to express his aspirations and his individuality in terms of what he wears, drives, eats, his home, his car, his pattern of food serving, his hobbies.
These commodities and services must be offered to the consumer with a special urgency. We require not only “forced draft” consumption, but “expensive” consumption as well. We need things consumed, burned up, worn out, replaced and discarded at an ever increasing pace. We need to have people eat, drink, dress, ride, live, with ever more complicated and, therefore, constantly more expensive consumption."
We have let ourselves to be led down the path of consumption, we have been manipulated into a society of ‘battery hen humans’ where governments, marketers, corporations (MATRIX) and interest groups have been feeding us a steady diet of consumerism, laced with deceit, false hopes and non-sustainability.

The current Western economic system with the mantra of growth and prosperity has let us be seduced into a pattern of wanting and external gratification. Most of us have been herded onto the plains of consumerism with the promise this will bring us closer to fulfillment. While on the forest fringes, we see a small group of enlightened beings that realize happiness and contentment comes only from within and cannot be bought, sold, acquired or accumulated.

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